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WORKING DRAFT FOR PUBLIC FEEDBACK
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Incentives
- Personal passion for community engagement
- Desire to improve product
- Reputational gains (for individual researchers or for the company)
- Increase market share or profit
(Perceived) Risks
- Stakeholder engagement takes too long / loss of competitive edge
- Stakeholders don’t yield any “useful” insights
- Negative publicity or leak of product details prior to release
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